When we stand in front of a shelf full of bottles of wine, what does attract our attention? What does strike us and make sure that our hand going instinctively to grab one of them? These are the questions that guided the design of the four new wine labels Podere Laila, for which the choice shared with our customer has been to create a strong identity through a strategic use of colors, which are expressed figuratively in the names and which characterize unequivocally the labels. Two levels of communication, therefore, which are mutually reinforcing and that mark the first contact of these new wines with their customers. What do you think about them?
